Having 2019 already up, we at Lemon Adverts have come up with 11 unavoidable search engine optimization trends that have to be implemented on every website to satisfy user demand by appearing on wherever the user searches on internet.
Let’s get started…
1. Quality Content:
A piece of content, be it in any form of text, video or images can be tagged as “quality content” only if it satisfies the below criteria
- Provides value
- Strengthens relationship
As long as digital marketing exists, high quality content shall exist as the key factor to get ranked. As optimizing for search engine has become a necessity for every business, there exist tons and tons of content on the internet. For a content to stand out from the crowd it has to be of extremely high quality fitting in the above mentioned criteria. Professional copywriters offering copywriting services are facing a boom in their industry because of the importance given to content in digital marketing.
2. Page Load Speed:
Content and Loading speed are key factors of SEO. The massive growth of internet and online trade provides the audience with numerous options for satisfying their demands. A website should load really fast to convert CTRs to ROIs, else user bounces back and look after others options available on the same page of SERP. Unless and until you are the only provider of your niche and your’s is the only website on internet that serves the niche. Loading speed of the website has to be given higher importance especially with increasing demand for video content.
3. Video Content:
Rapid increase in handy digital devices marks a strong need for video marketing. Video content eases the process of branding, as extraordinary effects can be applied on videos to make it appear effective, brighter, and interactive. User accumulation on social channels creates the demand for video content as they influence any audience by generating demand on any particular product. It is therefore a very intelligent move to start investing time and money on video content for higher lead generations and ROI.
4. Voice Search:
Here we list few jaw dropping statistics on voice search will be emphasis the importance of optimizing our content to search voice queries:
- According to emarketer 39.3 percent of the millinials around the globe will use voice enabled digital assistant by 2019.
- Google says that their Google Assistant is now available on more than 400 million devices.
- The voice search assistants such as Apple Homepod, Amazon Echo, Google Home and Harman Kardon Invoke receives increasing number of search queries of which most are new and unique.
- According to OC&C Strategy the voice commerce sales will reach $40 billion by 2020.
- Purna Virji of Microsoft stated that 25% of searches conducted on Windows 10 taskbar were through voice.
- Search Engine Watch reports that voice search contributed 3x times than that of text when it comes to local searches.
- As per comScore 50 percent of all searches will be voice searches by 2020.
- Technavio states that the voice recognition market will boom into a $601 million industry by 2019.
Having all these statistics lined up, we state that it is time to intelligently implement content for voice queries in order to sustain the ranking race.
5. Artificial Intelligence:
The two important factors to be taken care when it comes to SEO are Analytics and Reporting. This aids in measuring the SEO efforts put be by either the in house team or an SEO agency. AI has many potential to unearth more analytical data that allows SEO experts to shape their content and technical strategies to drive better results.
Machine learning (AI) helps in automating of the SEO process. Many business such as Amazon and Google are already into AI. The fact that Google’s RankBrain is a machine learning AI system, is worth notable at this point.
Automating data analysis and reporting augments the abilities of SEO experts or SEO companies and provide efficient results than ever before.
6. Schema Markup:
Schema Markup is a ranking signal by Google itself. Use it wherever possible. With increasing importance to AI structured data is also gaining its own importance. Some day in the future AI first indexing will be signaled by Google as how they signaled Mobile First Indexing. By then Schema Markup will be the key. It’s wise to prepare ourselves for the migration by using schema markup in the websites.
7. Mobile First Indexing:
User expectations of experiencing a computer on their hand held mobile devices have urged the process of Mobile First Indexing. Google has officially moved to mobile first indexing since June 2018. So it’s very much essential to optimize websites for mobile devices. It has now become a protocol to ensure mobile friendliness of a site and optimizing websites to load faster in mobile devices.
SEO is an ever growing niche and it is evident that webmasters has to update themselves and their websites to every new protocol set by the search giants to mark their existence on the top 10 results of SERP. Mobile first indexing is one such “must follow” trend.
8. SSL Certification:
Security plays a major role when most of the financial and business transactions happen on internet in the recent decades. Google has made it mandatory for all website to acquire their SSL certification since the mid of 2018. Though it is not a ranking factor websites with SSL certification are prioritized over the websites that doesn’t own one. This SSL trend had to given more importance in 2019 as there are many chances for Google to outrank all non SSL sites to cope with the ranking race.
9. Going Beyond Google Search
SEO is intended to show up the host website everywhere a user searches with related key phrases. The trend of optimizing a website only for Google is slowly changing as user behavior shows that they directly use Amazon and Apple for searching products of their needs. 2019 is going to be a milestone year when webmasters look up to optimize the websites for Amazon, Apple, App Stores, and Play Stores etc. Based on user behavior we are in the phase of SEO where we will have to think beyond optimizing for platforms where user land for direct searches.
10. Technical SEO
Increased internet competition makes websites grow with complexity. Investing on technical SEO and having clean SEO friendly websites is optimal in 2019 and beyond. A technically healthy website scores 40 percent in the overall SEO effort. Having lesser java scripts, optimized images, lesser inline CSS and other technical factors are ideal for sustainable website.
11. Linkless mentions
All SEO experts or companies might be aware that backlinks remain to be one of the most powerful ranking factor of all times and so it will continue in the upcoming years. However linkless mentions are also gaining the bots attention as the crawling bots have become smart enough to calculate a site’s authority by associating mentions with brands and brands with their sites. Though we might be following it unintentionally it is good to have an eye on linkless mentions in 2019.
Here at Lemon, we would love to help you with your SEO marketing strategy and provide you a free consultation. For more information you can contact us on +971 6 562 9519