The world of social media is very dynamic and constantly changing, bringing new trends, ideas, and unspoken rules each year. Staying on top of the latest trends is crucial for growing your business.
Here are some of the most expected social media trends to watch out in 2019:
1. Video content
Every year, video content continues to grow, and in 2019, video content is expected to once again dominate the market. In fact, according to some experts, 80% of what we consume online will soon be video content.
The rise of ‘Live’ -This is especially true for live videos. Having always been popular on YouTube, the trend has now taken over Facebook and Instagram, to the point when we get notified when someone is going live.
The authentic and ephemeral nature of live videos seems to make them especially attractive and meaningful to social media users. Live videos increase the perceived trustworthiness and relevance of a brand, and it’s a trend that you don’t want to ignore.
Mobile usage and shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with millennials and Generation Z-ers, who thrive on their relationships with brands being authentic and meaningful. Hence, it’s vital that social media marketers should establish a solid video strategy for ephemeral content, which not only allows the user to engage with the brand but also helps establish FOMO (fear of missing out) amongst the audience.
2. Social Data – Trust and Transparency
Data privacy, security and surveillance across social media has been a key issue of policy debate throughout 2018 especially with GDPR. In fact, social media has made it easier to generate, collect, and store people’s data on a large scale.
Marketers need to find more authentic and dialogical ways of communicating with their customers , establishing transparent and honest communication, instead of one-sided marketing communications revolving around collecting masses of user data without offering any valuable proposition to the consumers.
3. Personalization – Enhanced Customer Experience
Although the issue of data privacy online leading to concerns and confusion within social media is likely to encourage brands to be more transparent in their data collection methods and communication online, it will still continue to exist in some way. Personalization of customer experience, which goes hand in hand with online data collection through behavioural tracking.
Content, products, emails – all of it can now be based on the consumer’s behaviour like purchase history, clicked links, social media posts, and other behaviour. Travel sites like Booking.com and Expedia, for example, notifies you about deals in the locations you’ve been to, Netflix offers shows to watch based on your taste, Amazon, Souq and eBay show products similar to the ones you’ve bought before. And this is before you even consider Google and Facebook – they know us inside and out, and use this information to make our experience personalized.
Customers might worry about vague privacy risks, but they still appreciate the suggested product they’ve been looking for, as well as the notification of the sale from their favourite shops and brands. Despite the concerns, personalization is clearly the way to go for marketers to boost campaign performance.
4. Micro Influencers
In the past few years, social media influencers have become a major trend. We now have Instagram stars, Twitter influencers, YouTube millionaires. These people have millions of followers – their every post, or vlog, or tweet is instantly seen by more people than TV ad makers could ever hope for.
However, as the number of social media influencers has grown over time, prices for their services have also skyrocketed. That’s lead more businesses to look at other alternatives, including micro-influencer marketing. Micro-influencers are often considered experts in their niche and they are very engaged. These smaller names are not massively targeted by advertisers, so they are trustworthy and down-to-earth.
5. AI Driven Real Time Communication
The almost immediate future of marketing is real-time communication. The social media trends in marketing are the 24/7 customer support, real-time social selling, chatbots, and constant monitoring for a potential social media crisis.
This is because social media never sleeps – customers continue to use your products, talk about them online, and buy new items at any given moment. This has been happening for a while, and finally, technology has caught up – we now have the tools to look for mentions of a brand in real time, tools that schedule content to be posted at any point, chatbots that offer immediate help.
6. Social Stories
Stories are overwhelmingly visual and meant to be created and consumed on the fly with nothing more than a smartphone and a creative eye. Because they’re ephemeral—often disappearing after a day—there’s more room for fun and experimentation. Stories feel real, immediate, and intensely personal.
Increasingly, brands are embracing the intimate, multimedia look and feel of Stories. If you aren’t creating Stories, it’s time to start. Stories can be as easy to create as you choose, so there’s a low barrier to entry for any team’s skill set. Share content weekly (and at different times of day) to see what works best with your audiences. Shoot your videos vertically. That’s how people watch them.
Consider adding augmented reality features and GIFs to your storytelling. AR experiences and GIF stickers are now widely available as features of the Stories cameras on Facebook, Instagram, and Snapchat. Use GIFs to enhance your images, grab attention, and direct viewers’ attention to something like a call-to-action or “swipe-up.”
Here at Lemon, we would love to help you with your social marketing strategies and provide you a free consultation on how these trends are going to affect your business. For more information you can contact us on +971 6 562 9519