Want to make a stronger first impression with your Instagram profile?
According to recent studies, almost 56% prefer to message rather than call. Even 61 % of our Business audience prefers to receive personalized messaged rather than a call. More that 30 % prefer shopping online to save more time and for better options. This clearly shows that nowadays business owners cannot afford to ignore social customer service.
As with all social media, it is important to use the platform to its fullest potential to maximize your return on investment.
Since Instagram’s acquisition by Facebook, we have seen the platform grow exponentially with its introduction of advertising.
As a marketer, we can see Instagram marketing and advertising as a great way to optimize our customers’ social experience to stay on the top of their mind. But before you can focus on advertising, it’s important to clean up our own home.
Wondering how to add branding and personality to your Instagram bio?
In this article we will help you to discover useful tips, which will help you build and optimize an Instagram profile for your business.
Choose a Quality Profile Photo That Reflects Your Branding
Regardless of if you use your logo or something else, make sure your profile picture is sized properly for Instagram. Poorly sized profile photos look sloppy and take away from the credibility of your brand. I have also noticed that the most successful Instagram brands use their company logo as their profile picture. I highly recommend doing so because it (you guessed it) helps keep branding consistent.
Optimize Your Instagram Profile Name
We’ll start with the obvious: your name on Instagram needs to match that of your brand or business. The tricky part lies in those whose names are taken; if this is the case, begin the handle with your business name and append another detail at the end.
Many brands might try to put “the” or “real” at the start of their handle to differentiate their brand, but ideally you want your username to begin the same way that people will type your brand’s name into search. In this case, the username will show up when the search feature begins to autocomplete the query.
Switch to a business profile ASAP
Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account.
It’s easy to switch your current profile to a business account.
Make Sure Your Bio Accurately Represents Your Brand
Your bio is your introduction. When someone is discovering your brand, you want to make sure you put your best (and honest) foot forward. To ensure you do so, make sure your bio is consistent with your brand brief. Stick to your brand voice and speak to your target audience!
Learn How to Take Better Pictures on Your Phone
You don’t need a fancy DSLR camera to succeed on Instagram. Chances are the smartphone in your pocket has all the power you need. PopPhoto and CIO have great tips to offer on how to use your smartphone’s camera to the best of its abilities.
Tell Your Brand Story Without Selling
Brand marketing on Instagram can be tricky, as younger demographic users tend to be sensitive to over-promotion. Avoid irritating these users by identifying ways to share key components of your brand’s image without resorting to outright sales tactics.
Use Relevant Hashtags
Hashtags are incredibly important on Instagram. Before releasing any image, search around for similar content to see which hashtags are likely to lead to the most awareness and engagement.
Gain Followers on Instagram by Posting at the Right Time
You don’t have to feel pressured to post too often like with other social platforms. In fact, top brands only post about 2 times a week. The real key here is being consistent.
When planning your posts, create a schedule around the best times for engagement. This varies day by day, though generally after work hours are best. Once your photos are taken and edited, schedule the posts using a third-party tool like Hootsuite.
The Age-Old Rule: Quality Over Quantity
When someone happens upon your profile, the first thing they’ll probably do is scroll through your most recent posts. This means you want to ensure that everything you post is top-quality—you don’t want to make a bad impression with a lame image. Unlike other social networks, Instagram is truly a place for quality over quantity.
When ideating content, remind yourself that this profile is an extension of the overall brand experience. Stay on-brand, but don’t be afraid to have some fun and approach things with a sense of humor.
Although your Instagram content and captions are important, your profile is the first impression you make on the platform. With the limited time you have to make that impression count, use the tips in this article to tweak your Instagram profile and improve the return on your efforts.
Here at Lemon, we would love to help you with your Instagram marketing strategies and provide you a free consultation. For more information you can contact us on 06 562 9519.