Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your company.
If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.
Stand Out from the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
This can be a new channel through which you can increase the company’s profits and sales. It can be quite a significant increase depending on how large the audience is.
With promotion, discount and bonus push notifications, you can motivate customers to purchase from you. You can directly contact all the users who have installed your app. For example, a company can send a special offer to customers who are in close proximity to their store or office with the help of geolocation technologies offline.
Another advantage of an app is the ability to make mobile payments, the popularity of which is growing rapidly. People no longer want to spend time going for shopping, because the same things can be bought with a smartphone while having a coffee at home.
Provide Value to Your Customers
Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.
You can take full advantage of the personalization tools by sending push notifications about new promotions and discounts. You can offer users who have installed the app access to exclusive offers and special bonuses.
Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips.
Get to know your audience better
One of the mobile app business benefits is collecting valuable information about the customers. Thanks to this data, you will get a deeper insight into their demographic, be able to determine the most – and least profitable user segments, understand their demands and later on use this info to enhance the product/service.
You can establish relationships with your customers no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device. Depending on the functionality, one can even use it without access to the Internet.
Everyone’s doing it.
And you don’t want to be left behind. A mobile app survey shows that 2/3 of small businesses have plans to develop a mobile app by the end of 2018 and 42 percent of small businesses have already built a mobile app. This survey also found that the top two reasons why small businesses built their mobile apps was for increasing sales and enhancing customer service.
An app provides a direct communication channel to customers, as well as push notifications that can easily inform users of abandoned shopping carts, new products, special offers and upcoming events.
Now you know why a mobile app is indispensable for your business. And even if your needs go no further than e-commerce app development, there are still ways to make your app stand apart and use it as the perfect means of creating a sincere connection with your customers and making them true fans of your product or service. Check the leaders of your industry to build your own strategy and go ahead to fulfill your business plan for app development.
Don’t have a business app yet? Talk to us and we at Lemon, we would love to help you with your business app and provide you a free consultation. For more information, you can contact us on +9716 562 9519.