Reasons your Business needs to be active on Social Media
Nowadays good social media presence is not an option for our business, it is a necessity. We have seen that, from past few years marketing in social media channels has grown rapidly and it has benefitted many businesses.
According to recent studies, almost 56% prefer to message rather than call. Even 61 % of our Business audience prefers to receive personalized messaged rather than a call. More that 30 % prefer shopping online to save more time and for better options. This clearly shows that nowadays business owners cannot afford to ignore social customer service.
There was a time when customer service used to be a private conversation between the client and the business. But now its no longer like that, we all know nowadays social media is being used by our company clients to make complaints or give suggestions about our services or products, so that the world can see their reviews, and if this remains unhandled it will surely damage our business.
‘’According to survey conducted by Hootsuite, almost 99% of people staying in UAE uses social media, and almost 82% of people buy things online.’’
‘’ Recently a survey of more than 1000 people was conducted by Sprout Social and they found out that 46% of the people have given reviews or complaints about a business on social media.’’
‘’And according to a study by The CMO Survey, the marketing budget spent by brands on social media is expected to double (from 11% to 24%) in the next five years.’’
But even this convincing statistic have not been able to convince few businesses about the benefits of social networking sites.
Below mentioned are few reasons why our business needs strong social media presences.
Using social media for business boosts your site’s SEO.
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).
A strong social media presence builds brand loyalty.
A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.
Gain customer insight
Social media platforms generate a huge amount of data about your customers in real-time. Behind all the numbers and data there is a wealth of information about your customers. You can find out;
- Who they are,
- Where they are,
- How they feel about your brand
- What they like and much more.
If utilized properly, this information could be used to tailor your social media approach when it comes to communicating with customers.
Shareable content means more brand awareness
Creating content that inspires interaction can certainly increase your brand awareness. Sharing content that will be valuable to your audience will really benefit your social exposure with likes, comments and shares on each post, your content will reach many more users than just your followers. Ensuring that your content is unique and interesting will encourage more users to read your posts, like your page and visit your website.
Improve Client Retention
Take what we’ve told you about communicating with prospects and extend that opportunity out to your clients. The open communication and convenience of social media is extremely conducive to building deeper relationships with your clients. As I said before, when people have an opportunity to connect with you or provide feedback, it makes them feel like they have a voice, and when you respond in a prompt and professional manner, you boost customer loyalty, which means better client retention.
Keep Track of Your Competitors
We’ve all heard of Facebook stalking. Or Twitter stalking, or LinkedIn stalking, or whatever form of online stalking you prefer. But basically, watching your competitors’ activities not only keeps you up to speed on what they’re doing but could also provide extra insight into your industry’s advancements.
Conclusion
Everything said, make sure you choose the right social channels and step in with a detailed strategy. Just posting images and status updates will not help your business to grow. Right combination of information and promotional posts are required to generate desired result for your brand. Lastly, generating leads from social media advertising is entirely different thing, it surely requires experience and insights.
Here at Lemon, we would love to help you with your social marketing strategies and provide you a free consultation on how these trends are going to affect your business. For more information you can contact us on 06 562 9519.
