You know very well in this present world of growing opportunities for online business, you cannot progress your business without a website. If you want to grow your business audience and business reputation, then website is one important way by which you can represent your business in the front of the digital world.
From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn’t end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions. Whew! That’s a lot of pressure.
Fortunately, the following few tips will guide you through the process of creating a unique user experience that inspires viewers to become loyal brand advocates.
Define your purpose for the site and the target audience.
Your design, navigation, and content should be driven by a purpose that aligns with your audience and their goals.
It’s mobile-friendly or bust.
Mobile devices continue to climb year-over-year indicating that more users are searching while on the go. Plus, with Google’s latest algorithm, your site must be mobile-friendly or it gets punished through lower search results.
Don’t be afraid to do something different from your competition. Your website is your face to the world. Why not stand out from the crowd with something totally different than your industry? At the same time try to keep it simple.
Compatibility with Multiple Browsers
As technology progresses, the number of internet browsers is steadily growing. From Internet Explorer and Chrome to Firefox and Safari, it can be frustrating to keep up with them all. When creating a website, it’s vital to ensure that your website is reachable from multiple browsers.
Attractive Design & Content
Your website must provide a Good and informative content to the user. Target appropriate keywords in your content to rank high in a search engine. The types of content like language, Video, Picture etc. have an influence of how fast and slow that website will load. The Quality design represents your capability and professionalism. So, both have the equal importance.
Choose your domain name wisely.
A domain name is often the first thing you need when starting a website. It is your digital address that people will use to get connected to your website.
A map is useless without a legend and a website is useless without clear navigation. Make sure you use easy-to-understand and logical names for the various pages of your site — contact, about, FAQ, etc. Being clever or cryptic will just be a turnoff for users.
Social Media Integration
Facebook. Tumblr. YouTube. Pinterest. Google+. LinkedIn. Instagram. There are a lot of social platforms out there, and you should promote your presence on them on your website, because social media is critical part of marketing your business.
Is the Site SEO-Conscious?
Not every visitor to your site navigated there directly. Ignoring SEO is a good way to lose out on chance visitors that could have converted into potential customers. Keeping a strong collection of backlinks, using keywords and commonly searched phrases in your content, plus adding and keeping your links active are just a few ways to keep your website search-friendly. With a bit of work, you’ll be welcoming brand-new guests in no time.
A good website is always changing. New content is added based on user feedback or fresh articles provided to encourage new conversations. Understand that designing a website isn’t something you do once and forget, it is a successful ongoing process.
These are a basic point to keep in mind while developing a website. While designing a website, the first and foremost thing to keep in mind is that the website should be pleasing to the readers and able to capture their attention.
Here at Lemon, we would love to help you with your business website and provide you a free consultation. For more information, you can contact us on +971 6 562 9519.