Responsive site development is the way of design and developing a website to responds to the needs of the users and the devices they’re using. The layout changes based on the size of the device. Like on a phone, the content is shown in a single column but a tablet might show the same content in two columns.
Websites that are mobile optimized is appears high rank on Google’s search rankings and websites that are not optimized for mobile will appear lower down on Google’s search rankings.
Here are some reasons we encourage a mobile responsive website:
1. Now a days Mobile users are increasing every day.
- Now most of Google searches are performed on mobile.
- Millions of users are accessing websites on both their desktop and mobile devices.
Most of the internet users doesn’t have time to open their laptop and laptops are not available everywhere and anytime for viewing a website so they just open the website on the mobile device; it is more user friendly and you can use on the go.
Therefore, it is mandatory to have a responsive site.
2. Google prefers responsive design.
Google preferred responsive web design because instead of making 2 different sites for desktop and mobile it’s better to have a site which works on any desktop, tablet or mobile device. And it is also good for SEO purpose. Websites not optimized for all the smaller screens can experience a decline in their search engine rankings. It’s true that over 60% of searches online now come from a mobile device.
3. Responsive design increases website conversions.
Google says, if your mobile site is difficult to navigate, visitors will leave the site. However, if users have a positive interaction with your mobile site, they are more likely to stay on site.
Responsive design increases conversions by providing a seamless, optimal user experience that users really like. And it doesn’t require an alternate URL redirection based on the device size, which reduce the load time of a site and because it design to fit any device, a mobile responsive site doesn’t require any additional work by user, such as zooming or horizontal and vertical scrolling to accurately navigate the website. These features make user happier which increases the website conversion.
4. Provides a seamless user experience.
This is one of the greatest benefits of having a responsive website. Unresponsive websites usually distort the way your website appears on different screens and devices like mobile, and tablet. Whereas desktop viewers might have no problem viewing your website, but the same cannot be said for mobile users.
Texts may be jumbled, images may not align and users may have to scroll through endless pages in search of the information they need. This makes it a pain for users to use your site smoothly and seamlessly.
Responsive site are fluid, scaling up or down as needed to best fit the screens being used to access the site. This means that as new devices hit the market with screen sizes, responsive websites will already be prepared to meet those new devices with a design and experience best suited to whatever screen sizes they throw at us.
Here at Lemon, we would love to help you with your responsive websites and provide you a free consultation on how these will affect your business. For more information, you can contact us on +971 6 562 9519