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Web Design

Web Design

Designing compelling user journeys to drive user engagement is the core of our story telling. Our philosophy is to keep things simple, understand the objectives of the brand goal and achieve those goals measurably. We follow strict guidelines to ensures the user experience remains friction-less and meets user expectation.

User research
From the start it is important to understand the target audience and how they intend on using this digital communication tool
Usability
Focusing the user's attention at the target content is what we strive to continually and creating an interface that accomplishes it is absolutely critical
Wireframes
A pragmatic blue-print or skeletal of the website that serves as the building blocks for the design and development phases
Graphic mockups
Visual representation of the wireframes encompassing colors, imagery and limited design elements
Responsive
It is important for content to be accessible on any platform, anytime, anywhere. We use a multi-device targeting approach where special attention is given to each digital property regardless of the screen size or orientation

UX Strategy

  • Upon receipt of the brief document, we examine it for areas relevant to the UX strategy
  • Conduct a competition analysis to refactor best practices in the industry to which the client belongs to
  • Look back into our data pool to determine elements that have worked in the past and those that have not
  • Create sample user journeys
  • Workout the personas and possible use cases
  • Examine the steps it takes for the user to complete the objective and ensure it goes no more than 2-3 clicks at the most
  • The output of this is a UX roadmap destined for client approval
  • Finally the deliverable are checked for conformity to social, mobile and local experiences

UI/UX Audit

An in-depth audit is performed of the existing digital asset to determine its weaknesses, evaluate industry best practice, discover visitor pain points, analyse the information architecture, identify errors, conduct peer evaluation and chart a productive way forward for the client

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