Every business requires marketing. But what kind of marketing is the most effective? Most of the conventional marketing approaches are too expensive or unwieldy for some businesses and startups to successfully employ. That’s why inbound marketing, and its various techniques, make sense for any business. From SEO to SEM, awareness to conversion, the right content marketing techniques yeild results, Sales.
Strategy & Planning
We perform a search trends analysis to assess keywords and phrases the target audience is using for their search, as well as guide us in the creation of content marketing. Keyword, gap, competitor analysis forms the basis of this phase that will be utilized to devise a conclusive plan.
The content plan is centered on the insights, data, intelligence gathered from the search trends analysis. This helps in answer customer requirements and pain points. Based on this engaging text, video, infographic content is created and spread across the Net’s most authoritative sites, social, and PR
Using internally developed intelligence gathering tools to understand a search term’s intent along with 3rd party online tools, we can analyse the effectiveness of the SEO campaign, areas of improvement, user behavior, rank movement across specific time periods.