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Inbound Marketing

Every business requires marketing. But what kind of marketing is the most effective? Most of the conventional marketing approaches are too expensive or unwieldy for some businesses and startups to successfully employ. That’s why inbound marketing, and its various techniques, make sense for any business. From SEO to SEM, awareness to conversion, the right content marketing techniques yeild results, Sales.

SEO
We help you achieve first page results ranking in major search engines. SEO rankings are crucial to the success of your business. Using a variety of techniques including content writing, link building, On-site SEO, keywords analysis, back links, search engine submissions, site audits, competitor analysis among others
SEM
For short-term campaign bursts and excellent track record for ROI, SEM is the type of online or internet marketing technique which focuses on promoting the website by enhancing its visibility when a chief search is made. The aim of the SEO is to index and enhance the rankings at webpage that are related to the specified keyword as per the search engine’s algorithm. The related pages should be displayed in the Search engines outcome page. The right combination of SEO and SEM can boost sales during low traffic periods

Strategy & Planning

We perform a search trends analysis to assess keywords and phrases the target audience is using for their search, as well as guide us in the creation of content marketing. Keyword, gap, competitor analysis forms the basis of this phase that will be utilized to devise a conclusive plan.

Content Development

The content plan is centered on the insights, data, intelligence gathered from the search trends analysis. This helps in answer customer requirements and pain points. Based on this engaging text, video, infographic content is created and spread across the Net’s most authoritative sites, social, and PR

Tools

Using internally developed intelligence gathering tools to understand a search term’s intent along with 3rd party online tools, we can analyse the effectiveness of the SEO campaign, areas of improvement, user behavior,  rank movement across specific time periods.

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