6 Social Media Marketing Trends to watch out in 2019
Social Media Ads
Your organic content doesn’t have the same reach on social media anymore. That’s why now you have to rely on paid social media advertising more than ever. It’s easily one of the biggest social media trends to get your content in front of customers. At Lemon, we provide you smarter and more tactical with your paid social approach. We focus on giving you the maximum return on investment (ROI).
Set Your Campaign Goals
Before you start the campaign, set your goals. Going blindly into paid social will only cost you time and money. Your goal could be increase in traffic, increase in visibility, increase in engagement, increase in leads or sales etc.
Choose Your Social Platforms
We choose the platform that are best aligned with the campaign objective and where the target audience lives.
Audience Targeting
We target the ads based on demographics, interests and behavior, how and when the users are engaged and create an experience which is relevant to the process of evaluation. We also do retargeting for users who have engaged with personalized messages that will lead to higher conversion.
Right Content Type and Formats
Not every type of creative content will work for your campaign. We create right type and format of contents which seamlessly blend into the social feeds, walls and timelines of different social platforms.
Develop Specific Funnel
We develop plans catering to all phases of consumer journey during his purchase decision– Awareness / prospecting, consideration and conversion.
Performance Optimization
Our media team continually monitors the ad performance on a daily basis and if required optimizes the creative or messaging based on available analytics and insights.
Lead Ads
Our media team is expert in creating and running lead ads campaigns on Facebook, Instagram and LinkedIn. This allow instant targeting and making easy to make a database of users interested in your products or service.
DMP (Data Management Platform) and DSP (Demand Side Platform)
DMPs and DSPs are 2 key components for programmatic digital media buying through RTB (Real Time Bidding). A DMP is used to store and analyze data, while a DSP is used to actually buy advertising based on that information. Our media team has the expertise to plan and execute data driven programmatic campaigns.
Influencer Marketing
Influencers are people who talk about your niche and influence others to try products and services. They have trusted personal brands and if they think your stuff is great, they will share it with their audience. We help our clients to find out social media influencers for their brand, develop and execute the influencer marketing campaigns.
We understand social media promotion tools that not only just boost your brand but also drive your sales agenda. We know how to channelize paid campaigns to drive actual value for your brand. To ensure that there is no wastage, ads are booked by experienced planners and are shown on most relevant times to the targeted audience.
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