Al Rostamani Travels Lead Generation Campaign

The digital campaign for Al Rostamani Travels was launched to introduce the 6 selective group travel packages that they were offering during the summer vacation. The objective was to build awareness and generate quality potential leads.

The campaign was targeted to the audience across Facebook & Instagram channels in the UAE. The ads were targeted through platform audience sets filtered by interest / behaviour and custom audience set through filtered 3^rd party DB and travel DB.

Facebook/Instagram carousel versions of creative (6 packages over 1 adset) were launched which was linked to a lead form directly over the platforms.

Results

• The campaign achieved 18% more leads than the planned targets within 1 month.
• Facebook page received 240 new Likes and 2196 engagements during this period.

Client

AL ROSTAMANI TRAVELS

Technology

Social lead ads on Facebook and Instagram