- Twitter Integrated online website
- Real-time live updates
- Unique experience
Client
via Leading Digital Agency
Technology
PHP, Twitter API, HTML5, JQuery, CSS3
Redbull Twitter Race
Socially driven real-time online race in support of Redbull sponsored Qatar champion Nasser
Socially driven real-time online race in support of Redbull sponsored Qatar champion Nasser
Description
Socially activated Twitter Race microsite where user’s were asked to support Qatar’s leading rally champion Nasser by racing along with him along the various circuits by tweeting their support. A real-time mobile-friendly platform allowed users to participate and each day they could get race along with Nasser on his current lap by tweeting as much as possible, which enabled them to stay ahead of others, The result, 2000 participations in just 7-days gave the race a totally community dimension.
