Redbull Twitter Race

Socially activated Twitter Race microsite where user’s were asked to support Qatar’s leading rally champion Nasser by racing along with him along the various circuits by tweeting their support. A real-time mobile-friendly platform allowed users to participate and each day they could get race along with Nasser on his current lap by tweeting as much as possible, which enabled them to stay ahead of others, The result, 2000 participations in just 7-days gave the race a totally community dimension.